Marketing Advice
for small business
Our collection of articles is designed to empower small businesses with the latest strategies and tips in marketing. From optimizing your website and mastering search engines to crafting compelling landing pages and creating effective ads, we cover it all. Dive in to learn how to leverage these tools to attract new leads and convert them into loyal customers. Stay ahead of the curve with our expert advice and take your small business marketing to the next level!
Differences between UI & UX Design
What is UI (User Interface) design? A user interface is what the viewer sees and interacts with on a web page. It is the culmination of various website elements, their styles and motifs, and the way they make you feel. Essentially, a good user interface design clearly aligns your brands [...]
Changes to Google search rankings
New Google Search signals If you didn't know, last year in November, Google released an article saying that page experience signals would be included in Google Search ranking factors. In case you forgot, page experience signals include Core Web Vitals, like loading "L.C.P" (largest contentful paint), interactivity response [...]
Everything you need to know about Keyword Research
What is keyword research? Keyword research is the study of user search queries in attempts to determine the users intent. In other words, you try to figure out what your customers are typing in search engines when looking for answers to products / services your business provides. Why is keyword [...]
Local SEO Frequently Asked Questions
What is Local SEO? And why is it important? Local SEO, or Local Search Engine Optimization, is the process of creating content (pages, posts, media), on your website, with the intent of ranking locally on search results; as opposed to ranking for global web page search results. Why is ranking [...]
What makes a good home page?
What is the purpose of a landing page or “home page”? The home page or landing page is the first web page that a viewer sees when visiting your website. The purpose is to give the viewer an accurate overview of who you are, what you do, who you do [...]